MediaTank shares video SEO top tips

Companies with video assets are being advised to ensure they tap into the full potential of the medium by using video SEO (search engine optimisation).

As competition to get on the first page of Google search results becomes tougher, and the company gives over an increasing amount of its SERPs 'real estate' to blended search results – those containing images, maps and video results – businesses are finding that a new way of reaching the top is by hosting optimised video content.

Experts working on new video platform MediaTank say that the process can be simpler than many people assume, but there are some key tips to consider in a video SEO campaign:

Submit video sitemaps – to let Google know your video is there and to better understand its content, you will need to submit a video sitemap. Otherwise the search engine is unlikely to find your videos.

Use better meta – give all of your videos unique, descriptive titles and meta descriptions. Again, this helps Google to categorise and rank your video for a particular topic.

Be different, target the longtail – you will get better results out of video SEO if your content is produced and optimised to target a specific niche, rather than a wide generic for which there are likely to be millions of video results.

These are just three top pointers which if followed could result in your video content being more easily searchable and likely to be found in search engine results pages.

The MediaTank video platform provides everything needed to optimise content for a video SEO campaign and it is specifically designed for non-technical users, making it very easy to use.

MediaTank lets you build video sitemaps, descriptions and MRSS feeds with ease, plus all of the content is hosted on your own domain, meaning you get the full benefit of its ranking in the search engines passed to your site.

Richard Frost

For more info on MediaTank or video SEO, please visit http://www.mediatankhq.com/ or call 0161 877 0004.