Located in the heart of Manchester Airport's Terminal 2, the recently opened Virgin Vroom offers the traveller a taste of rockstar service from now on. The dedicated leisure departure lounges adds more extras to the holiday experience just when it is needed: as soon as the customer is checked in and ready to switch off.
The background for the project is that Virgin Holidays wanted to replicate the success of the world’s only airport lounge specifically dedicated to holiday makers (the Virgin Holiday’s ‘VRoom’ at Gatwick) and expand that concept to Manchester to demonstrate its commitment to the region and its customer base there.
The format for the lounge differs from all the other lounges across the world as their customers are not necessarily flying first class and are not travelling for business. Instead the lounge is intended to be the first part of the holiday experience as a whole with unlimited food and drink on offer, newspapers, internet, somewhere to relax, T.V, somewhere for the kids to go and for teenagers to go and in the case of Manchester somewhere for the whole family to play in a dedicated (computer) gaming room where you can physically interact with the game.
This was very much a bespoke project that had not been undertaken in the market before. However, Puur Floors are seen as world leaders in the market for resin floors and innovative designs. Puur's speciality in undertaking difficult or projects where "outside the box' thinking and new techniques are required have a growing reputation with leading architects for our approach to this type of brief.
The brief for the humps in the Games Room was, in essence, they and the grid-line graphic are the physical manifestation of digital iconography – in the virtual world form can be anything whereas in the real world forms are predicable and regular. So the floor with humps is the subversion of the regular and the real to suggest the virtual.
Initially we had to make up a huge approximately 7ft x 4ft sample demonstrating the moulded construction made up of highly durable a specialist moulded foam. The contraction had to be able to withstand high traffic and use. This had to be tested and approved. This was then poured over using the Puur mono colour (polyurethane) resin system and moulded and sanded into shape. The lines were then hand painted by Puur skilled applicators and sealed to protected to provide high durability. This process was then repeated on site to produce a unique and stunning floor.
The VRoom Manchester Airport
The v-room Manchester is a funky and colourful 400m² space overlooking the main passenger concourse, just yards from the departure gates.
Accommodating up to 100 customers at a time, it has been beautifully designed with an attention to detail and style that reflect both its Manchester location and the destinations about to be enjoyed by its customers.
Once checked in by Virgin Holidays staff at a dedicated reception, guests are free to enjoy three distinct areas:
v-room for kids: A water-themed zone for babies, toddlers and little ones to romp around in and burn off some energy before boarding the aircraft, featuring soft play facilities, a magnetic wall and interactive games.
v-room for tweens: The gaming zone, where a wall-sized screen will immerse big kids and adults in a selection of X-Box Kinect games, is joined by an ‘outside-inside’ space with free internet access, plasma TVs and funky furniture.
v-room for adults: An adults-only area featuring specially commissioned artwork, in which grown ups can chill out with the day’s paper, use the free wi-fi or just relax before a well-earned holiday. A spacious information area, manned by Virgin staff, is available for any questions or to book excursions.