Submitted on the 10th of December, 2010
Evolution Legal, the Liverpool based legal services provider has signed a deal to provide legal services to the supporters of Plymouth Argyle FC.
The deal sees Evolution Legal, who in 2008 won the title “Claims Management Company of the Year” create a legal club for the supporters of the Green Army (of TV advert fame!) which is officially backed by the club itself and free for fans to join.
The Argyle Legal Club will offer fans advice and assistance on a range of legal issues and follows hot on the footsteps of the deal Evolution struck with Swansea City AFC to create SwansLegal for their supporters.
The company is also well on the way to completing a deal with another major Championship club as well.
Managing Director Paul Manning said “We always try to be innovative and this is crucial in an over populated sector such as Legal Services. We looked at lots of affinity markets and our research showed that brand affinity in football was amongst the most loyal in the UK.
Our branded legal club fits perfectly with any sporting club, providing free membership benefits to reward the loyalty of supporters, but crucially driving affinity revenue back into the sports club and away from the High Street and Internet.
Football supporters of all clubs deserve to have their loyalty rewarded and our Legal Club certainly provides lots of benefits and best of all membership is free.
Argyle Commercial Manager Andy Budge said “This is a great new opportunity for our supporters to become members of the Argyle legal club in association with Evolution Legal Services.
By using the Argyle Legal Club for legal support, the Green Army will also be helping raise money to help fund our youth development programme.
By just picking up the phone our supporters could be saving themselves money while also helping the club develop crucial issues such our youth development programme.”